VICTORY! The chocolatier is holding a contest that encourages pet owners to submit photos of their pets wearing bunny ears – including more than one mention of pet monkeys. The photos will be used in a future ad campaign.

After NAPSA wrote to Cadbury, they quickly decided to re-issue the press release for the contest and remove all mention of pet monkeys. Additionally, The Hershey Company has committed to never use non-human primates in any of its advertising campaigns. We are grateful for Cadbury’s consideration and speedy resolution on this issue!